NOT EVERYTHING DESERVES A REACTION
ZERO EFFS COFFEE is for those who've lived enough life to know what deserves their attention and what doesn't.
It's for the ones who shut off their phones.
The ones who cancel without a lame excuse.
And the ones who walk away before they get sucked in.
It's not about not caring.
It's about caring on purpose, and refusing to waste yourself on the rest.
Life has its share of conflict and chaos. One day, you realize most of it isn't even worth reacting to – and that's why we're here.
We're your daily reminder to stop prioritizing clutter you can't control.
So, pick up a bag, brew yourself a cup, and let the trivial shit go... ZERO EFFS.
You've earned it.